Purpose-Driven Innovation

What makes a great product? It’s more than solving a problem.

A product is made great by the utility and delight that it brings to its customers. It delights them, it taps into their emotions, and, most importantly, impacts their lives for the better. It opens doors, it makes dreams come true, it makes the impossible into reality. 

A great product can only achieve these attributes when the product manager and their cross-functional partners share a core value: purpose-driven innovation. They build a product culture focused on solutions that serve a higher purpose - beyond simply solving a problem or increasing revenue. They aim to shape the products that communities everywhere will use for years to come. They design with everyone in mind, regardless of circumstance or background.

Product leaders and their partner teams can build and launch purpose-driven, innovative products because they’ve created space for their teams to dream big, imagine freely, and bring the unthinkable to life. They research all possibilities, never shy away from the hard work, and don’t take shortcuts. They uncover and solve customers' unspoken needs - delivering products that leave a lasting impact on humanity.