Why Product Management

Product Management is much more than discovering a problem, proposing it to your company, and having your team create a solution. 

 

It’s the epicentre of all company innovation. It’s influencing and leading each team to work together to bring a vision to life. It’s what drives businesses forward, solidifies customer relationships, and creates products that have the capacity to change both the market and the lives of clients.

Teamwork
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Product Management begins with the customers it seeks to serve. One of the reasons I love this role is because of the research that goes into it. Through focus groups, conducting interviews, and discovering customer pain points, Product Managers are able to tell a captivating story to motivate an entire organization to come together and take action.

 

In the role of Product Manager, you are in a prime position to transform how an organization thinks about customer problems, and apply this in a way that empowers teams to create innovative solutions. This requires collaboration with cross-functional departments, building coalitions with those involved, and challenging the ideas presented. 

 

Creating clarity from ambiguity is a highly rewarding and exciting experience that Product Managers get to craft each day. 

 

So really, why Product Management? 

 

As a Product Manager, you have a unique opportunity to bring value and elicit excitement from coworkers, teams, and customers alike. Your product vision has a direct effect on improving the lives of others and has the chance to change the industry as a whole - creating lifelong advocates for the company and your work.